Barco Cinema: From Cinionic to a unified, future-ready brand

Cinionic, Barco’s successful laser cinema division, had built a strong reputation in the global projection market. But with its full integration into the Barco Group in 2024, a brand transition was needed: one that would preserve market recognition, unite internal teams, and clarify the new identity externally. That challenge became Barco Cinema, and Umbau was there to lead the way. As Barco Cinema’s trusted communications partner for over a decade, we ensured a smooth and inspiring transition.
Klant
Barco Cinema
Sector
IT & Tech
Tags
Rebranding
Expertise as a service
Large screen featuring Barco’s powerful ‘Feel the Difference’ campaign, used across multiple high-impact projects.

Approach

We combined strategy, creativity, and execution across all touchpoints to make the new identity land internally and externally.

  • Brand integration: Cinionic was merged into Barco Cinema with a strong new positioning and brand system
  • Messaging & design: new branding, visual language, and tone of voice for digital and print applications
  • Global event support: campaign materials for CinemaCon, CineEurope, and CineAsia — including visuals, videos, and activations
  • Internal activation: creative launch of RISE, Barco’s internal learning platform, themed around Star Wars with emails, videos, banners, and posters
  • Expertise on demand: Umbau provided flexible, ongoing support through embedded experts

Results

  • Smooth brand transition with full stakeholder buy-in, without losing market share or identity recognition
  • Strong internal adoption of the new brand, driven by imaginative internal rollout campaigns
  • Global presence reinforced through creative consistency at major film industry events
  • Ongoing strategic and creative support, from day-to-day execution to flagship launches

‍

Hide images in the CMS (uncheck the switch)

Where Umbau Made the Difference

Umbau didn’t just manage the transition, we built belief. By combining deep industry insight, clear storytelling, and on-the-ground execution, we helped Barco Cinema confidently evolve without compromise. We supported both the brand and the people behind it, ensuring the shift felt like a leap forward, not a step back.

‍