Colruyt Export (Colex): From bulk data to smart catalogues

Approach

Since 2016, we've been Colex's trusted partner for catalogue production. That long-standing collaboration gave us the room to dig into the real challenge and set up a process of continuous optimisation. We automated the workflow with smart InDesign templates, so product descriptions from Excel and images from the database automatically flow into the right layout. Less manual work, fewer errors, faster updates, and a serious cost saving for the client.

What used to take weeks of manual work, our automation specialists reduced to days.

Results

Thanks to a dedicated Umbau team for Colex, we move fast and stay flexible. Colex can count on consistency and quality, while the process remains scalable with plenty of room to grow. The combination of automation and strategic design doesn't just make the catalogues clearer, it makes them sustainable too. A partnership that keeps growing, and we're looking forward to what's next.

Where Umbau made the difference

It's the magic mix of graphic skills and technical automation expertise, delivering a clean, effective end product at a fraction of the time and cost.