From IT expertise to commercial growth
Lead generation in IT & tech, Umbau knows how!
Longer sales cycles, saturated markets, multiple decision-makers and a customer journey that's anything but linear: these are all obstacles IT and tech companies face today when it comes to lead generation.
How do you still generate a steady stream of quality leads? How do you stand out in a market where everyone bombards leads with content and campaigns? How do you make sure your target audience truly understands your solution?
We help IT & tech companies sharpen their marketing, structurally integrate marketing & sales, generate leads and build thought leadership.
Discover the secret growth accelerator for IT & tech companies
.png)
.png)
.png)
Proud of our work in IT & tech
From niche companies to corporates, from start-ups to government bodies, from cutting-edge technology to complex IT services: we've had the chance to work with many great IT clients and take on interesting tech challenges.
.png)
.png)
.png)
Smart IT & tech marketing that actually works
Marketing & sales in IT & tech isn't a sprint, but a strategic process that makes your company stronger. We help you communicate clearly, reach the right audiences and make marketing genuinely contribute to sales.
No scattershot tactics, but smart, targeted strategies.
No one-off campaigns, but sustainable impact.
No generic messages, but a unique brand identity.
Think
We bring your market, your message and your positioning sharply into focus.
Ideal Customer Profile (ICP) & Personas
Identifying the most valuable customer segments and buyer journeys.
Messaging & Value Proposition
Developing core messages and propositions that resonate with their target audience.
Marketing & Campaign Planning
Drawing up strategic plans that connect commercial and communication objectives.
Create
We turn strategy into powerful concepts and visibility.
Branding
Developing brand identity and brand assets (logo, visual identity, guidelines)
Concept development
Coming up with impactful, creative concepts around brand identity.
Web design & Landing pages
Developing conversion-focused websites and campaign landing pages.
Boost
Smart go-to-market to achieve sustainable growth.
Demand generation
Smart campaigns that deliver not just reach, but real leads.
Product launches
Go-to-market journeys that build lasting momentum and accelerate growth.
Marketing performance
Drawing up strategic plans that connect commercial and communication objectives.
Strengthen
We don't just build for companies, we build with them.
Coaching
Hands-on guidance for marketing teams, both strategic and operational.
Consulting
Build focus or accelerate growth with sharp strategy, marketing or communication.
Marketer as a service / Team as a Service
Flexibly deploying experienced profiles or full marketing teams at clients.
Why is lead generation still so hard
in IT & tech?
You invest in campaigns, content and automation… but the real leads still don't come. Sound familiar?
IT and tech companies increasingly run into a complex DMU, long sales cycles and an overload of noise in the market.
In our e-book you'll discover the 5 biggest pitfalls and how a smarter collaboration between marketing & sales can actually make an impact.
Challenges we tackle within IT & tech. Sound familiar?
Marketing in IT & tech can be better. We solve these pain points. Many companies struggle with the same problem: their message is too technical, their marketing is fragmented and sales and marketing don't work together.
Sounds familiar? Then we can help.
Your product is innovative, but customers don't understand what it means for them. We translate tech-talk into a message that convinces customers.
Marketing actions are scattershot attempts on a wing and a prayer, there's no clear strategy and the right leads don't come in. We bring coherence and ensure a sustainable inflow of clients.
Many IT companies sound the same. We help you build a distinctive brand identity and thought leadership.
Sales complains that marketing doesn't deliver good leads. Marketing gets too little input from sales. We bring these departments closer together with an integrated approach.
Our toolkit
A team with a heart for IT
At Umbau, we believe technology only creates real impact when people understand it, feel it and use it. That's where Koen, Davy and Dries make the difference.
They translate complex IT challenges into clear, action-oriented marketing. Whether it's positioning, branding or lead generation – they don't just think along, they get involved.
Koen oversees the big picture and elevates strategy, Davy turns complex material into stories and campaigns that resonate, and Dries makes sure everything comes together seamlessly and gets rolled out effectively.
Ready to (um)build together? Turning tech-talk into a strong brand starts here.
Your technology deserves a message that lands. Whether it's branding, lead generation, content creation or sales enablement—we help you put marketing to work strategically and effectively.
A good conversation is the first step towards stronger positioning and more impact.
Leave your details and we'll get back to you quickly!