From IT expertise to commercial growth
Lead generation in IT & tech, Umbau knows how!
Longer sales cycles, saturated markets, multiple decision makers and a customer journey that is anything but linear: these are the obstacles IT and tech companies face today when it comes to lead generation.
How do you still generate a steady stream of quality leads? How do you stand out in a market where everyone bombards leads with content and campaigns? How do you make sure your audience truly understands your solution?
We help IT & tech companies sharpen their marketing, structurally integrate marketing & sales, generate leads and build thought leadership.
Discover the secret growth accelerator for IT & tech companies
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Proud of our work in IT & tech
From niche businesses to corporates, from start-ups to government bodies, from cutting-edge technology to complex IT services: we have tackled many great IT clients and interesting tech challenges.
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Smart IT & tech marketing that actually works
Marketing & sales in IT & tech is not a sprint, but a strategic process that makes your company stronger. We help you communicate clearly, reach the right audiences and make marketing truly contribute to sales.
No scattershot efforts, but smart, targeted strategies.
No one-off campaigns, but lasting impact.
No generic messages, but a distinctive brand identity.
Think
We bring your market, your message and your positioning sharply into focus.
Ideal Customer Profile (ICP) & Personas
Identifying the most valuable customer segments and buyer journeys.
Messaging & Value Proposition
Developing core messages and propositions that resonate with their audience.
Marketing and Campaign Planning
Drawing up strategic plans that connect commercial and communication objectives.
Create
We turn strategy into powerful concepts and visibility.
Branding
Developing brand identity and brand assets (logo, visual identity, guidelines)
Concept Development
Creating impactful, creative concepts around brand identity.
Web Design & Landing Pages
Developing conversion-focused websites and action landing pages.
Boost
Smart go-to-market to achieve sustainable growth.
Demand generation
Smart campaigns that deliver not just reach, but real leads.
Product Launches
Go-to-market trajectories that build lasting momentum and accelerate growth.
Marketing Performance
Drawing up strategic plans that connect commercial and communication objectives.
Strengthen
We build not just for companies, but with them.
Coaching
Hands-on guidance for marketing teams, strategic and operational.
Consulting
Build focus or accelerate growth with sharp strategy, marketing or communication.
Marketer as a Service / Team as a Service
Deploying experienced profiles or full marketing teams flexibly at clients.
Why is lead generation still so hard
in IT & tech?
You invest in campaigns, content and automation… but the real leads don't come. Sound familiar?
IT and tech companies increasingly run into a complex DMU, long sales cycles and an abundance of noise in the market.
In our e-book you'll discover the 5 biggest pitfalls and how a smarter collaboration between marketing & sales does make an impact.
Challenges we tackle within IT & tech. Sound familiar?
Marketing in IT & tech can be better. We solve these pain points. Many companies struggle with the same problem: their message is too technical, their marketing is fragmented and sales and marketing don't work together.
Sound familiar? Then we can help.
Your product is innovative, but customers don't understand what it means for them. We translate tech-talk into a message that convinces customers.
Marketing actions are scattershot attempts, there is no clear strategy and the right leads don't come. We bring cohesion and ensure a sustainable inflow of customers.
Many IT companies sound the same. We help you build a distinctive brand identity and thought leadership.
Sales complains that marketing doesn't deliver good leads. Marketing gets too little input from sales. We bring these departments closer together with an integrated approach.
Our toolkit
A team with a heart for IT
At Umbau we believe technology only makes a real impact once people understand it, feel it and use it. That's where Koen, Davy and Dries make the difference.
They translate complex IT challenges into clear, action-oriented marketing. Whether it's positioning, branding or lead generation – they don't just think along, they do along.
Koen oversees the big picture and elevates strategy, Davy turns complex matter into a story and campaigns that resonate, and Dries makes sure everything comes together seamlessly and gets rolled out effectively.
Ready to (um)build together? Turning tech-talk into a strong brand starts here.
Your technology deserves a message that lands. Whether it's branding, lead generation, content creation or sales enablement, we help you deploy marketing strategically and effectively.
A good conversation is the first step towards stronger positioning and more impact.
Leave your details and we'll get back to you quickly!